Revenue can be either gross or net, depending on the context in which it is being used.
Gross revenue refers to the total revenue generated by a company or business before any deductions or expenses have been taken into account. This is the total amount of money earned from sales, services, or other revenue streams.
Net revenue, on the other hand, refers to the revenue that remains after all deductions and expenses have been subtracted from the gross revenue. Net revenue is the actual amount of money that a company or business earns, and it is also known as the “top line” of the income statement.
It is important to distinguish between gross and net revenue because they can give very different pictures of a company’s financial performance. Gross revenue is a measure of how much money a company is generating, while net revenue reflects the actual amount of money that a company is earning after expenses have been accounted for.